Grow your business with our tailored swim school consulting services.


Join the best in Lane 4.

About Us

Whether you're opening a new swim school, looking to improve an established program, or operating leisure centres nationwide, we've made it our business to provide the services, tools, and resources you'll need to improve yours.

We’re experts in using technology to create efficiencies that improve productivity, streamline daily operations, increase business scalability, and ultimately save time and money.

We leverage from our extensive industry experience to provide tailored solutions that enhance the way people and teams work together and empower our clients to make a greater splash in everything that they do.

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Some of the leading brands
we work with


What we can do for you.

Admin Support

Let our team handle your admin so you're free to concentrate on what you do best.

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Software Implementation

Transform your digital workflow by upgrading your swim school software and customer portal.

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Human Resources

Protect your business with industry specific employment contracts, OH&S solutions and more.

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Customer Mapping

Enhance your client journey by delivering engaging and personalised experiences.

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Process Optimisation

Improve accuracy and efficiency by automating your processes.

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On-Brand Marketing

Elevate your image with a custom website, new logo or document design.

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A few recent projects.

Leisure City

We carefully guided Leisure City through the daunting task of setting up their new squad program's systems and processes.

Setup of iClassPro swim school management software and online portal.
Tailored swim school terms and conditions.
New direct debit service and billing policies.
Employee scheduling and timesheet software.
Accounting software integration with all systems.
Casual, part-time and full-time swimming coach employment contracts.
Personalised virtual training sessions.

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Swim Academy Network

We meticulously upgraded the Swim Academy Network's systems and processes to ensure all business functions were working seamlessly together.

All services provided to Leisure City.
Transfer and setup of active clients on iClassPro.
New-client online assessment tool based on level system.
Swim school incident report form and safety procedures.
Staff portal app for quick access to key forms and documents.
Migration of all emails and addresses to custom domain and Gmail suite.
Video tutorials provided for all services.
On-demand support and troubleshooting.

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We custom designed and built GRIT Swim’s website to perfectly showcase the unique character of their brand and products.

Complete e-commerce website build.
Add-on solution for wholesale quotes and orders.
Established partnership to provide Lane 4 clients with additional discounts on wholesale GRIT Swim products.

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With you from dive to touch.


Listen & Learn

We echo the age-old proverb ‘the best things in life are free’ by offering a free, no obligation, initial consultation to learn about you and your business. We'll introduce our team and brainstorm the solutions which best meet your needs.


Plan & Create

Now that we know you as well as that Monday morning test set, we’ll put our heads together and build out a detailed plan to achieve your goals. We pride ourselves on delivering creative and innovative solutions with exceptional attention to detail.


Communicate & Optimise

When our grand plan is ready for reveal, we’ll meet again and workshop the strategy with you. We seek and value your feedback at this stage, as it’s critical to ensuring that we’re all reading off the same whiteboard before beginning the main set.


Implement & Educate

With a laser-focused implementation plan and timeline in place, we begin the fun part and get to work. We’ll keep you updated along the way and organise personalised training sessions with you and your team to facilitate the smoothest possible transition.


Analyse & Review

The main set might be over, but we're not going anywhere. Think of us as distance swimmers, putting in the work long after the sprinters have left. We’re always here to help, continuously adapting and refining our offerings to align with your changing circumstances.

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